DIRECTOR, STRATEGY & MARKET DEVELOPMENT
Originally from Ethiopia, I grew up in Kenya and Canada and now live in Hong Kong after a pit-stop in France. I have been working for DFS since November 2010 and I can definitely say that time flies when you’re having fun! The thing I enjoy the most about working at DFS is the people. In my time here I’ve worked with some really great people who have raised the bar for me when it comes to team work. Yes, at DFS we work hard but there is also a very human side to the culture that I believe is unique to DFS. At the end of the work day, I leave my desk feeling that I added value to the day, my ideas were listened to and that I learned something new. DFS is a big company but entrepreneurial at heart, which is what makes it such a dynamic and exciting place to work.
I am originally from France but have done my schooling in China. I was recruited by DFS when I was living in Shanghai and moved to Hong Kong in January 2011. I work on the company’s re-branding project, which is a highly exciting and strategic, cross-functional project that doesn’t happen every day in organizations. At DFS, you are part of a positive team and are evaluated on your achievements and results, and this is motivating. Top management is very accessible which is truly unique in a 9000 employees company. I am very excited to be part of the Marketing team as it is a growing department representing one of the key pillars of DFS.